In the fast-paced and digitally advanced business environment, companies struggle with various complexities when it comes to boosting sales and customer engagement. One prominent hurdle is the inundation of communication channels, making it difficult for businesses to cut through the noise and sustain genuine connections with customers.
Enter WhatsApp Business – a solution poised to address these challenges. With its widespread user base and preference for instant communication, WhatsApp Business offers a unique avenue for users to directly connect with their audience. Its user-friendly interface and multimedia capabilities provide a more engaging and personalized customer experience, overcoming the limitations of traditional communication channels.
This blog unveils 11 strategies to harness WhatsApp Business for amplified outreach and stronger audience connections. Let’s dive in!
1- Create a Business Profile
WhatsApp Business can add professionalism to all business communication by enabling users to set up a dedicated business profile. This profile can include key information such as the business address, contact details, website, and a brief description of the products or services. Businesses must ensure that all the profile details and even future communication consistently follow the brand guidelines.
2- Use WhatsApp Business API
Larger businesses can consider using the WhatsApp API for more advanced features and capabilities, such as automated messages, integration with CRM systems, and handling a larger volume of messages. For instance, WhatsApp API allows broadcasting WhatsApp message templates with clickable CTAs from a verified business profile.
3- Quick Replies for Frequently Asked Questions (FAQs)
Modern customers in this digital era want instant support. Businesses can meet this customer need on WhatsApp by setting up quick replies for FAQs. This helps avoid wait times, improves customer satisfaction, and saves time for both parties.
4- Automated Greetings
It is a common saying that the first impression is often the last. WhatsApp Business users can ensure that customers feel supported and valued from the first touchpoint. This can be achieved by creating automated greetings to welcome customers. It sets a positive tone for the future business-customer relationship and improves customer retention.
5- Product Catalogs
The 21st century is marked by intense competition. Customers have multiple alternatives for the same product and are quick to switch to better options. WhatsApp can help check customer turnover by making the entire shopping experience available on one platform. Businesses can use the product catalog feature to showcase their products or services directly on WhatsApp. Customers can easily browse through, ask questions, make purchase decisions, and make payments- all on one single platform.
6- Order Updates and Notifications
Businesses can keep customers updated about their orders through WhatsApp. They can send order confirmations, shipment tracking updates, and delivery notifications to enhance the customer experience. This increased transparency and clarity can improve customer trust and satisfaction. Moreover, e-commerce stores can also send cart abandonment messages to remind customers about the products they have liked and to nudge them to complete the order.
7- Personalized Recommendations
Data analytics has empowered businesses to study customer preferences and behaviors. WhatsApp can be used to provide personalized product recommendations based on such analysis. This can be done through manual interactions or by implementing AI-driven recommendation systems.
8- Conduct Surveys and Feedback
Building two-way interactions with customers is essential for a long-lasting business relationship. In this context, WhatsApp can prove beneficial by allowing businesses to collect customer feedback or conduct surveys. This helps to understand customer satisfaction levels and gather valuable insights for improvement.
9- Exclusive Promotions and Offers
Every business wants repeated sales and loyal customers. This can be achieved by making customers feel valued and special. WhatsApp can help businesses implement this strategy by sharing exclusive promotions, discounts, and special offers with their customers. This creates a sense of exclusivity and can drive sales.
10- Contests and Giveaways
Businesses can run contests or giveaways through WhatsApp to encourage customer participation. This not only boosts engagement but also helps in expanding the customer base through word-of-mouth. Business users can also consider incorporating multimedia into their communication to boost customer interest levels.
11- Provide Customer Support
Lastly, WhatsApp for business can serve as a channel for customer support. Businesses can respond promptly to queries, resolve issues, and offer assistance. As WhatsApp is a platform that is available 24/7, customers are able to receive round-the-clock assistance. Moreover, customer support operations can be automated to improve efficiency further with the help of WhatsApp bots.
Unlock Higher Conversions and Elevated Customer Satisfaction with Exotel’s WhatsApp Stack
Exotel’s modern 360° WhatsApp stack can translate all the above strategies into reality. Our one-stop solution can be integrated with CRM and other helpdesk systems, creating a unified customer profile. Moreover, our platform is reliable, with an uptime of 99.99%, resulting in stable and high-quality connections. More than 7,000 businesses have posed their faith in us, and we have consistently delivered on our promise of facilitating connected customer journeys.
